The 3 pillars of Apple’s Brand Notoriety

March 17th, 2009 0 comments

Apple branding is king

The first thing I learned in marketing 101 is that Coca-Cola is the king of marketing. As the world’s most recognized brand, the success of their notoriety is mostly thanks to massive traditional media campaigns, ginormous partnerships with other monster brands (ie. McDonald’s) and the wide availability of their product worldwide. This formula, albeit effective in the mid to late twentieth-century has lost the weight it once had and will no longer apply to new brands.

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“Google will buy Twitter”

December 27th, 2008 0 comments

Social Networking PredictionsIt didn’t come from me, Jason Falls said it.

Trend Spotting has put out a presentation with Social Media predictions for 2009 by prominent influencers and experts in different consumer fields. This is one of a series of  Trends and Predictions presentations what the blog will be publishing over the next few days. Keep your eye out for this series of very interesting presentations.

Charlene Li, Pete Blackshaw and Todd Defren among others take educated shots at what will happen in social media over the next year. Here’s a recap of the Power Point.

  • The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis —Charlene Li
  • Organizations grapple with the human Web —David Armano
  • Social media indigestion - Personalized service - Back to the fundamentals —Pete Blackshaw
  • 5 things marketers did in 2008 will be obsolete in 2009 —Rohit Bhargava
  • Doors are going to close all over the social Web. The money didn’t come the way people thought it would —Chris Brogan
  • The tipping point has not only been reached, but could still tilt away from social media —Todd Defren
  • There’s a lot of fixing that needs to be done —Jason Falls
  • Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball —Ann Handley
  • We’re going to develop a set of better metrics to help guide, direct and validate “commitment” —Joseph Jaffe
  • eCommerce goes social —Jeremiah Owyang
  • Twitter continues to achieve legitemacy - Online video will come into its own - Customers insist on custoMEr service —Scott Monty
  • Customer satisfaction uprising - Companies will see the light - Love beats money —Andy Sernovitz
  • Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter —Greg Verdino
  • Social networks will flourish as a result of the economic crisis - Ranking the influencers (the engagers) as a mesurable too for new media —Taly Weiss
  • Twitter will get recognized for its social search assets —Apurba Sen

And as for Google buying Twitter, if it does happen, expect it to be the most expensive buy-out in the history of the Internet.