The first thing I learned in marketing 101 is that Coca-Cola is the king of marketing. As the world’s most recognized brand, the success of their notoriety is mostly thanks to massive traditional media campaigns, ginormous partnerships with other monster brands (ie. McDonald’s) and the wide availability of their product worldwide. This formula, albeit effective in the mid to late twentieth-century has lost the weight it once had and will no longer apply to new brands.
